preqin brand work
Our idea was to highlight the customer’s knowledge, expertise, whatever you want to call it, and just let them know that Preqin can help them make the most of those skills. We knew our audience is driven by information, so we looked for things that can be interpreted as data in the world around us. Architecture. Nature. Art. All of it was ripe for the choosin’.
static banner ads
Banner ads can be tough, so we went out and grabbed attention by combining the unique style of the campaign with a bold tone.
animated banners
We started with a wide shot to visualize our audience's breadth of understanding, then we got in super close to show that Preqin can provide them with a more detailed view to help them make better decisions.
social ads
We took the same concept and made the copy just a touch more direct to generate leads in a smaller space.