american express global business travel: move towards the moment
Move towards the moment comes from the idea that there's this grandiose opportunity that can lead to so much more if you could just grab hold of it. Amex GBT, and its spend management software, gives you that power so you can capitalize on everything business, and life, has to offer.
This work led to American Express giving the agency an additional 2 million dollars in budget.
social videos
The ask was to cut the :60 into shorter social ads. We felt there was more to be gained with a different approach, so I wrote smaller stories that were a better fit for the :15 slot. The client loved that we over-delivered on the ask.
