nami chicago: #justheckingin for mental health awareness month
NAMI Chicago was looking to spread the word about mental health awareness month, so we came up with #JustCheckingIn. To participate, people needed to print out a label, then do a good deed, drop off a token of appreciation or spend time with someone These gestures show others that in good times and bad, someone will always be there to support them. Once our participants had completed their #JustCheckingIn, we encouraged them to challenge others to do the same.
gift tags
social posts
In addition to the website, we supplied NAMI Chicago with organic instagram posts that encouraged their followers to participate.